I get asked about gym franchise opportunities almost every week. Usually by someone who loves fitness, has some capital saved, and is tired of building somebody else’s business. I understand the pull. I founded Elixir Muscle Recovery in 2018, ran corporate locations myself, and then turned it into a franchise. So I have sat on
I get some version of this question every week: “I’ve been looking at wellness franchises. Is Elixir one of those?” The short answer is yes. The longer answer is that “wellness franchise” is a big tent, and the businesses inside it have almost nothing in common with each other once you look past the word.
What Is a Wellness Franchise? A Founder’s Honest Guide Read More »
If you have been searching sports franchise opportunities, you have probably noticed something. Almost every listing reads the same. Big promises, a stock photo of a smiling owner, and a form that asks for your net worth before it tells you anything useful. I started Elixir Muscle Recovery in 2018, ran our own locations first,
Sports Franchise Opportunities: How to Pick One That Fits Your Life Read More »
Youth sports stopped being a season a long time ago I talk to sports facility owners every week, and there’s one thing every single one of them agrees on: youth sports isn’t a season anymore. It’s a year-round commitment, and families are all-in on it. Club fees. Travel teams. Tournament weekends two states away. Private
The Real Cost of Youth Sports (And What It Tells You About the Business Behind Them) Read More »
If you are looking at franchises in the fitness and wellness space, you have probably noticed that gym franchises and wellness franchises get lumped into the same category. They sit in the same directories, they show up in the same searches, and the brochures use a lot of the same words. They are not the
Wellness Franchise vs Gym Franchise: Which One Actually Fits You Read More »
Every few weeks someone asks me how to start a sports business. Usually they played, or their kid plays, and they have watched enough bad facilities operate badly to think they could do it better. They are often right about that part. What they are usually wrong about is which business they are actually starting.
How to Start a Sports Business: What I Wish Someone Had Told Me Read More »
Between 2022 to 2023 alone, the global sports market expanded at an annual growth rate of over 5%. Along with that grew the expectation from athletes. Packed schedules full of training and competition are now the norm, even for young athletes. Athletes seek solutions that allow them to perform better and train harder. Predictably, the need
Why Investing in a Sports Recovery Franchise is a Smart Move Read More »
The sports industry is becoming more demanding daily, especially for young athletes. As they strive to achieve excellence amidst intense training and competition, injury is becoming increasingly prevalent — and so is its recovery. As critical as sports recovery is, it becomes even more significant for younger athletes. Ensuring a safe recovery with minimal risks
Future of Sports Recovery: Things We Can Expect in the Coming Years! Read More »
With young athletes, our goal is always to find the most efficient sports recovery methods with the least side effects. That way, they can enhance their athletic performance, recover quickly, and minimize future risks of injuries. Red light therapy is one such non-invasive technology. While it’s not new, it has gained some serious traction in
Harnessing Radiant Health: The Astonishing Benefits of Red Light Therapy Read More »
Injury is THE detrimental factor someone can be worried about in sports. A sportsperson with great potential and a bright future might be one big injury away from failing to reach their prime. Or even worse, retirement! That’s where injury prevention becomes essential. Injury is inevitable in a sports career. Still, it doesn’t have to
How Injury Prevention Can Lead to a Long Career in Sports? Read More »
